Relevant, engaging marketing is critical to the success of any company, service or product. 

This course will introduce you to the key principles and practice of effective marketing. You will learn how to analyse real business problems, come up with research-informed, creative marketing solutions, create campaigns with realistic and achievable targets and learn how to evaluate the success of your marketing activities. 

During the course you’ll gain real-world experience using simulations, case studies and project pitches. You’ll be taught by lecturers with extensive industry expertise and will build the key skills and knowledge to stand out in the field and produce outstanding work.

In your first year you will develop a broad overview through core marketing modules. Optional modules in years two and three allow you to tailor your studies to your interests and career goals – from Global Marketing Strategies to Customer Management, Digital and Direct Marketing and E-Marketing.

This course is accredited by the Chartered Institute of Marketing (CIM) and the Institute of Direct Marketing (IDM), ensuring that you gain experience aligned with the needs of industry. These accreditations allow you to gain exemptions from professional qualifications, meaning you can obtain them more quickly and advance faster in your career (subject to module choice).

A degree in Marketing opens up a whole range of career opportunities such as digital marketing, brand management, advertising and marketing communications, public relations, customer insight or market research.

With a marketing degree you could find yourself developing new products, analysing buyer behaviour, deciding the future marketing strategy for many household names or developing a digital communications campaign for a big brand.