An effective marketing strategy and up-to-date business knowledge are key to the success of any modern company. This is where our course comes in.

In your first year you will ground your learning in the field, covering a broad range of skills. During your second and third years you will have the opportunity to tailor your degree to suit your interests and career aspirations, in areas such as contemporary business practice, international marketing, marketing research, and customer management.

The course is accredited by the Chartered Institute of Marketing (CIM), which means you leave with a degree that is recognised by one of the world’s leading professional marketing bodies that’s respected industry-wide.

Employability is a key feature of what we offer at DMU and you are given the tools to boost your prospects through the dedicated faculty careers and placement team, which helps you gain work experience ranging from short-term internships to year-long placements and graduate jobs.

A degree in Business and Marketing prepares you for a whole range of career opportunities.

You may decide on a marketing focused career such as digital marketing, brand management, customer service project management or market research.

Alternatively, you could follow a more business orientated route, with graduates choosing to pursue careers in business analysis, project management or sales management – to name but a few possibilities.