Our MSc Management and Marketing course has been designed to underpin knowledge associated with the practice of marketing. You will become familiar with the fundamental issues and concepts relating to marketing practice.

During your studies you will explore the marketing planning process, marketing concepts and debates. You will also develop an in-depth understanding of the complexities of the consumer by exploring buyer behaviour. To do this you will reflect on your own buying behaviour and how it is impacted by people and events around you. You will become equipped with the skills and knowledge necessary to develop and implement innovative, value-adding marketing solutions to help maintain superior customer satisfaction.

In your third semester, you’ll choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an internship experience project, or a business research project.

Graduates from this course have gone onto roles within the public, private and third sector, undertaking positions such as:

• Business Manager
• Internet Marketing Consultant
• Direct Marketing Executive
• Media Assistant
• Marketing and Business Development Coordinator

Professional Recognition

EQUIS and AACSB accreditation.