Equip yourself for the marketing challenges of the future. You’ll study a combination of marketing and management theory and practice. This helps prepare you for anything – from launching your own company to innovating at the heart of a global organisation. 

On the Marketing and Management BSc you critically evaluate organisational and consumer behaviour, while learning the importance of marketing strategy, brand development and new product management. In the first year you also develop a valuable understanding of economics, accounting and business law. In the subsequent years your studies will include digital marketing, consumer behaviour, international marketing and marketing analytics and metrics.

This course prepares you for the workplace while offering the flexibility to tailor your degree to your career path. You’ll engage with dedicated professionals, and be challenged with new perspectives, ideas and approaches. You also benefit from having an Academic Success Adviser who can help you with academic study skills including critical thinking, presenting, academic writing and note-making. You can also spend time enriching your experience by exploring different disciplines from across the University, or by applying for a placement year.

On this course you gain the skills for a career in a range of occupations, including digital marketing, marketing and management consultancy, brand management, market research, and advertising.