UK50 MSc Marketing (International Marketing) University of Reading
Gain an understanding of marketing strategies and practices in a global context. You’ll analyse the marketing environment, culture and varying behaviours, marketing opportunities and strategy options of a range of organisations. Choose to study topics such as measuring marketing performance, cross-cultural marketing and consumption and international strategic management. The skills you acquire will be transferable across marketing management, international brand management, market insight and strategic consultancy.
Our careers consultants at Henley Careers & Professional Development will work with you to explore your strengths and identify obstacles and opportunities. We host careers events throughout the year, including workshops, employer and professional events, online courses, and one-to-one career coaching.
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