UK50 MSc Marketing (Consumer Marketing) University of Reading
Understand the consumer and link this understanding with marketing opportunities and strategies. Build your expertise in the field of consumer behaviour and its importance in analysis and decision-making. Your learning will benefit from regular guest speakers from well-known global brands, as well as small and medium-sized businesses. Alongside the principles of marketing, you could explore consumer intelligence, measuring marketing performance and international strategic management.
Our careers consultants at Henley Careers & Professional Development will work with you to explore your strengths and identify obstacles and opportunities. We host careers events throughout the year, including workshops, employer and professional events, online courses, and one-to-one career coaching.
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