This flexible degree provides you with a strong grounding across the main areas of business, equipping you with the skills needed to succeed in today’s rapidly changing business environment. You can join the general Business and Management programme or tailor your study through specialised pathways. All options are available as three-year degrees or four-year degrees with a placement year or a year studying abroad.

In your first year you will be introduced to different ways of thinking about business and management, and to some of the big debates in the field. You will cover core content in management, marketing, accounting and data analysis, as well as developing your employability skills. All students have the flexibility to change to a different pathway at the end of their first year.

On this pathway, you’ll study marketing essentials, digital marketing, and branding theory and practice, as well as core modules such as marketing communications, consumer behaviour and optimising marketing performance. This pathway is accredited by the Chartered Institute of Marketing (CIM).

Your degree could present a route into areas including accounting, professional services, banking, consultancy, finance, human resources, IT, investment banking, marketing, operations and management.