Shopping is changing. Consumers no longer differentiate between shopping online or visiting the shops on the high street or the shopping centre. The industry has been responding to change for years and recently it has had to respond to the global Covid-19 pandemic.  

Retailers are having to adapt to a new competitive reality. Actions by governments and the consumer response to the Covid-19 crisis has required retailers to alter how they operate, resulting in a different retail experience.

Our Retail Marketing course provides a solid grounding in the principles of retail business, including store operations, marketing and consumer behaviour. You’ll have the opportunity to develop an understanding of human resource management, international business, logistics and merchandising. Our staff are high-profile academics with excellent international reputations, and our teaching reflects the very latest research and industry thinking. You’ll also benefit from our extensive contacts with leading retailers, which open the door to invaluable field trips and guest lectures.

The challenges of the rapidly-evolving retail sector mean companies covet skilled, knowledgeable managers who can put theory into practice. With a Retail Marketing degree from the University of Stirling, you could be the difference they’re looking for.

Our Retail Marketing course gives you a comprehensive range of analytical, problem-solving and professional skills. These are not only valued in the retail industry, but increasingly in other areas of commerce, education, government and non-profit-making organisations. Our Retail Marketing degree can prove key in pursuing a specialised retail career or a more general management career. Many of our Retail Marketing graduates are now in senior industry positions. We also seek to give you an edge in the job market via a range of specialist career services that you can access during – and after – your studies.

Find out more about how we prepare you for the world of work.

• More than 95% of all undergraduates were in employment or further study fifteen months after graduation (Graduate Outcomes Survey 2020, HESA)
• We’re members of the Marketing Society Scotland – strengthening our bond with industry and business.
• Retail Marketing graduates from Stirling are working for leading organisations such as Tesco, Primark and Amazon.

Retail Marketing graduates from the University of Stirling are playing their part in shaping businesses around the globe, and can currently be found working in roles such as:

• Department Manager, Primark
• Managing Director, Lothian Stores
• Fashion Buyer, Tesco
• Graduate Management Scheme, Marks and Spencer