Marketing has been defined as an organisational function and a set of processes for creating, communicating and delivering value to customers, and managing customer relationships in ways that benefit the organisation and its stakeholders.

For too long, marketing was interpreted simply as a means to sell whatever an organisation produced. As competition has increased, companies have begun to recognise the importance of marketing as part of a fully integrated strategy that aims to identify, anticipate and satisfy customer needs.

This degree in Business Management and Marketing will focus on this shift in attitudes and the implications it has on the application of management principles and practices in various types of organisations. Your studies will combine a specialised stream of modules in marketing with a more general programme of study across a range of business and management disciplines.

Placement Year

This course is available as a 4-year ‘with Placement Year’ option. Please apply for Business Management and Marketing (with Placement) BSc N5NP. Find out more about 'with Placement Year' courses here.

The placement year provides you with a fantastic opportunity to broaden your horizons and develop valuable skills and contacts through working with a self-sourced organisation relevant to your degree subject. The Placement Year is undertaken at the end of the second year and students are away for the whole of the academic year. The minimum period in placement (at one or more locations) is seven calendar months; more usually you would spend 10-12 months with a placement provider. You would normally start sometime in the period June to September of your second year and finish between June and September the following year. Placements can be UK-based or overseas and you will work with staff to plan and finalise the placement arrangements.

You will be expected to find and arrange a suitable placement to complement your degree, and will be fully supported throughout by a dedicated member of staff at your academic School and the University’s Skills and Employability Services.

Internships

Bangor University runs a paid internship scheme within the university’s academic and service departments.

Career

Many graduates from Bangor Business School pursue careers in areas such as accountancy, banking, investment, insurance, risk management, marketing, human resource management and retail management.