The course focuses on the management of the whole business analytics process, from the identification, integration and ‘cleansing’ of data, through various forms of data analysis, to the visualization and presentation of results and their incorporation into decision-making. Throughout these stages, there is a strong focus on governance and ethics, on the one hand, and the management of the underpinning resources and infrastructure on the other. Throughout the course, the focus is on the practical application of the skills that you learn. Assessment is mainly based around small business analytics projects that enable you to test your knowledge against authentic business problems, using real data and deploying cutting edge techniques. While a solid understanding of the application of data science techniques forms a major strand of the course, you will develop a much wider, critical understanding of data management, including the whole data life cycle – from creation and storage, through integration and manipulation, to deletion – and the use (and misuse) of data in decision-making.

Business analytics has applications in all business sectors, across the public, private and third sectors, and across all major business functions (Marketing, Finance, Operations, HRM, etc.). The course will help you to build a portfolio of professional assignments that employers love to see, demonstrating your competencies and thinking.

CAREER DESTINATIONS

• Manager of corporate data analytics function

• Business analytics consultancy

• Data-based business entrepreneur

• Digital marketing executive

• Information/data management.