If you have an undergraduate degree in a non-business discipline or a business degree in an unrelated field, this programme has been designed to kick-start your career in marketing. Develop advanced skills and knowledge in business and marketing as well as a strong platform of professional skills. You will graduate with an appreciation of current international trends in practically-focused marketing topics, enhancing your competitiveness.

You must have completed an undergraduate degree in business or a non-business degree in a relevant discipline such as arts, engineering, technology, or science. Your study must be from a recognised university (or similar institution) and you will need a GPE of 5.0 in the most advanced courses taken.

If you have completed advanced course(s) in an undergraduate degree that are considered substantially similar to courses in this programme, you will be required to complete substitute course(s). Advice will be provided to you on a case-by-case basis.