Take the next step in your marketing career and get a real-world advantage by completing an internship while studying.

Our academics are leading researchers in consumer behaviour, retailing, arts and culture, corporate reputation management, value chain and service innovation. You’ll benefit from their connections with industry and ability to bring theory to life with real-life case studies.

You can also complete a Corporate Internship or Workplace Project while studying. This gives you the chance to put what you’ve been learning into practice and gain an edge in job market.

You’ll choose one of four streams:

Fundamental Units
New to marketing? This stream will get you beyond the buzzwords and give you a strong understanding of marketing principals and strategies that won’t go out of style.
NOTE: The Fundamental Units stream is compulsory for students without a Marketing background.

Strategic Marketing
With a focus on sales, business to business marketing, analytics, and brand management this stream will teach you how to develop and implement a sales marketing strategy and then evaluate its success.

International Business
As global business continues to grow, understanding marketing in all cultures is essential. This stream will develop your marketing skills in a global context.

Entrepreneurship
An entrepreneurial mindset is an asset in our modern economy. This stream will teach you to how to develop fit-for-purpose marketing strategies to take entrepreneurism to the next level.

Work placement

Amongst the core units, students may take BAA706 Workplace Project or BAA709 Corporate Internship (each weighted at 25 credit points). In BAA706 Workplace Project, students undertake a period of project-oriented workplace research in the area of administration/management arising out of, and in the course of, their employment. The unit enables students to critically reflect on the skills, capabilities and knowledge that they have acquired in previous years of their study, and to reflect on and articulate the links between those skills, capabilities and knowledge in the context of a workplace-centred project. The Corporate Internship Program (available in this course via BAA709 Corporate Internship) is a Work Integrated Learning (WIL) program where students undertake placements within organisations. Internships provide students the opportunity to directly apply theoretical learning in a practical, and real-world, environment.

Marketing is at the centre of what makes any business successful, so it’s crucial for leaders in an organisation to know how and why it works. This advanced marketing degree will prepare you for mid to senior level roles in marketing management or general management.

Examples of roles this course will prepare you for include:

• Marketing Manager
• Brand and/or Product Manager
• Marketing Consultant
• Research Analyst
• Sales Executive
• Social Media and Digital Marketing Specialist
• Account Manager
• Advertising Manager

Professional Recognition

TSBE is a member of the Australian Marketing Institute (AMI) which offers opportunities for students to be Associate Members and to develop a relationship with the local branch.