Psychology and marketing are a natural combination, reflecting the day-to-day challenges of the business world and the growing role of psychology in numerous aspects of commerce.

You will learn key concepts and theories in marketing and psychology and apply them to real-world situations. You’ll develop advanced knowledge of the human brain and acquire analytical methods to examine how culture, personality and lifestyle affect the behaviour of consumers.

You will also learn how to analyse and interpret market research data using appropriate technologies, and identify local, regional and global issues that affect business.

In addition, you will be able to run your own virtual company in the business capstone unit and you can enrol in a business internship unit in your final year.

To become a registered psychologist after graduating from this degree, you will need to complete a further year of psychology study and then two years of skills-based training.

You can enrol in the Business Internship unit in the final year of the course.

Why study

Completion of this accredited course prepares graduates for careers in both the psychology and marketing professions, and opens possibilities for employment in a variety of business contexts.

Curtin graduates of psychology are highly regarded for their depth of theoretical and practical knowledge, and research skills. The School of Psychology & Speech Pathology research was rated 4 out of 5 (above world ranking) in the 2015 Excellence in Research Australia exercise and Curtin's psychology degree was ranked among the 10 most popular psychology subjects in Australia in the 2013 QS World University Rankings. It was also listed as one of the top 100-150 psychology subjects in the world.

Curtin Business School (CBS) is one of the top ten business schools in Australia, and the School of Marketing’s courses are designed with a high level of input from professional and employer groups in the industry. We place a strong emphasis on industry links and real world learning, with many of our units involving collaborating on projects with real organisations and professional placements to increase your interactions with industry as you study.

CBS’s marketing degree is accredited by the Australian Marketing Institute. A Marketing degree gives our graduates an edge in the business world, enabling them to work and progress to senior management roles in a wide range of industries, both within Australia and overseas.

Student profile

View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.

Professional recognition

This degree provides students with an accredited 3-year sequence in psychology. To be eligible for Provisional Registration as a psychologist, or Associate Membership of the Australian Psychological Society, a further year of undergraduate psychology study is required.

Curtin’s Marketing major is accredited by the Australian Marketing Institute (AMI). The AMI is the leading professional association for marketers in Australia. Graduates are eligible to apply for membership with the AMI to keep up-to-date with new trends and developments in marketing practice to further enhance skills.

In Australia, after fourth year, the completion of a two-year master’s program or a one-year professional masters and one year of supervised psychological practice, is required for full registration as a psychologist.

• Support Worker
• Mental Health Advocate
• Events Coordinator
• Fundraising Coordinator
• Online Marketing Specialist
• Marketing Communications Manager
• Search Engine Optimisation Consultant
• Advertising Specialist
• Marketing Psychologist
• Product Developer