AU35 Bachelor of Commerce (Public Relations) Curtin University

  • THÔNG TIN CHUNG

    Public relations professionals may provide advice to management and decision makers at the highest level, and work closely with employees, governments, the community and the media.

    Public relations is about managing communication, reputation and relationships for organisations and governments. It involves attracting and retaining the support of employees, investors, communities, customers and other stakeholders critical to success.

    This major will teach you how to plan and develop effective communication strategies, and how to put those plans into action and measure their effectiveness. It will also prepare you for changing attitudes and behaviours, managing relationships, and engaging with stakeholders, including primary decision-makers.

    You will learn how the digital environment has affected communication and discuss the practice of ethical communication, issues and crisis management in local, national and international situations.

    This major sits within the Bachelor of Commerce degree. To apply for this major, you will apply for the Bachelor of Commerce.

    Recommended double majors:

    Why study

    • You’ll get participate in crisis simulations and gain practical experience in transmedia storytelling.
    • You’ll get to extensively use The Agency, our social media command centre.
    • You can join Curtin’s Public Relations Student Chapter, to open yourself up to an array of exciting networking and career-building opportunities.
    • You can undertake a professional internship in your final semester, completing a minimum of 20 working days with an employer in a public relations capacity. In previous years, these organisations have included Hub Marketing Communications and the Western Australian Council of Social Service. Some students have been offered employment with their placement company.

    The Chamber of Commerce and Industry of Western Australia has partnered with Curtin to offer internships to students who have completed 200 credits or more of their commerce degree. These internships will give you credit towards your degree, increase your industry experience and put you in direct contact with leading professionals.

    Student profile

    View our student profile table to get an indication of the likely peer cohort for new students at Curtin University. This table provides data on students that commenced undergraduate study and passed the census date in the most relevant recent intake period for which data are available. It includes those admitted through all offer rounds and international students studying in Australia.

    Professional recognition

  • CƠ HỘI NGHỀ NGHIỆP

    Careers

    • Communications consultant
    • Community engagement advisor
    • Corporate affairs officer
    • Digital communication executive
    • Events coordinator
    • Internal communications coordinator
    • Public affairs advisor
    • Public relations coordinator

    Industries

    • Event management
    • Government
    • Marketing and communications
    • Not-for-profit
    • Public relations
  • ĐIỀU KIỆN ĐẦU VÀO
  • ĐIỀU KIỆN NGÔN NGỮ
  • HỌC BỔNG
  • ĐỊA ĐIỂM

Tóm tắt

  • Phí ghi danh

    0

  • Độ dài khoá học

    3 năm

  • Kỳ nhập học

    Tháng 2

    Tháng 7

Phí Cơ Bản

  • Loại Tiền
  • Học Phí
    Trên năm
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    Trên năm
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