Advertising is where specialists in art, science and technology work together to promote brands, causes, events and products.

A typical advertising agency comprises five disciplines – account management, planning, media, production and creative – that deliver effective advertising communications across traditional and digital media, including television, radio, magazines, newspapers and online platforms.

Curtin’s Advertising major will suit you if you are interested in becoming an account manager, where you will liaise with clients and agency teams to make sure that advertising and campaign material is fresh, interesting, on-brand and on time.

You will gain an understanding of advertising business principles and processes, including communication theory, brand management, advertising research, account planning and media planning, and an appreciation of the creative elements of advertising.

With this knowledge, you will be able to engage in creative recommendations and judgment in the workplace.

This major sits within the Bachelor of Commerce degree. To apply for this major, you will apply for the Bachelor of Commerce.

Recommended double majors:

• Marketing
• Public Relations

Why study

• Throughout the course, you will work with real brands and clients and attend free on-campus workshops with The Communications Council, a national organisation that aims to close the gap between study and careers in marketing and advertising. Curtin University is the Inaugural Premier Education Network Sponsor of The Communication Council’s Education Network.
• Attend regular industry workshops, networking events and seminars where you can meet people from industry.
• Academic staff are active members of the Australia New Zealand Advertising Academic Association and The Communications Council.

The Chamber of Commerce and Industry of Western Australia has partnered with Curtin to offer internships to students who have completed 200 credits or more of their commerce degree. These internships will give you credit towards your degree, increase your industry experience and put you in direct contact with leading professionals.

Professional recognition

• International Advertising Association

Careers

• Account executive
• Account manager
• Advertising manager
• Advertising specialist
• Media planner
• Strategic planner

Industries

• Advertising
• Government
• Manufacturing
• Media
• Publishing