Gain advanced marketing knowledge and skills to develop smart and robust solutions to complex marketing issues modern organisations face in today’s business climate.

You will learn about business analytics, buyer behaviour and resource management with a focus on digital media, the design and planning of effective media, and brand management strategy. Graduate with the knowledge and skills to design successful marketing and branding strategies, and the expertise to accelerate your career as a business professional.

You will be immersed in real-world challenges and have access to industry placements, overseas study tours and elective courses to suit your personal and professional development needs. Our summer and winter schools offer exciting study and learning opportunities. With extra-curricular options, you can also spread your study load across the year or fast track your degree.

What you'll learn

This qualification comprises of 12 courses. You will study four core courses and four specialist courses including:

• Advertising theory and practice
• e-Marketing
• Planning advertising and media buying
• Brand management

You will also complete four postgraduate electives – two from your specialisation and two from the University (with a choice to study Marketing Management). This will enable you to develop skills from selected key disciplines essential for management in business.

With a Master of Management (Advertising and Brand Management) from UniSA, your specialist skills and advanced knowledge will be welcomed across a broad range of industries. You will graduate equipped to be a leader and decision-maker, ready to operate at senior levels of an organisation in roles such as:

• Advertising manager: supervising the production of advertising campaigns; developing plans to increase sales for clients; acting as a liaison between their agency and its clients
• Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
• Digital marketing manager: driving sales and conversions; optimising website usability; implementing digital and email marketing campaigns; analysing and reporting on website performance and other digital channel initiatives; driving search optimisation and Google adwords strategy
• Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets
• Media planner or campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales
• Social media manager: directing the social media presence of a brand, product, individual or organisation; overseeing social media marketing and advertising; developing strategies to increase effectiveness; measuring performance; managing and creating content