Discover how to identify and create new business ideas, and bring them to commercial reality with this specialised degree.

You will learn what is involved in setting up and marketing a successful enterprise, how to design new products and services, and how to continue to innovate as part of ongoing business processes. 

As part of this degree, you will also get the opportunity to study cross-disciplinary courses in Built and Natural Environments, and Art, Architecture and Design.

What you'll learn

The degree starts with core courses in business, giving you a solid grasp of business fundamentals such as economics, accounting, management and entrepreneurship.

You will also complete cross-disciplinary courses in Built and Natural Environments, and Art, Architecture and Design, studying specialist topics such as:

• design thinking and digital innovation
• project management: principles and strategies
• engineering design and innovation

• Business consultant: providing managing consulting services to help organisations improve performance and efficiency; analysing businesses and creating solutions to help meet goals
• Business manager: overseeing and supervising an organisation’s activities and employees; work in a small business as the owner or reporting directly to the owner; work in a larger company usually overseeing an individual department, such as marketing, sales or production
• Business owner: setting up a business or businesses; taking risks and serving as the chief decision maker; monitoring and controlling business activities, budget and resources
• Business strategist: conducting and overseeing research activities; performing competitive analysis; identifying gaps and opportunities in the marketplace; assembling strategic insights; defining objectives and setting performance metrics; keeping abreast of relevant emerging behaviours, technologies, and companies
• Entrepreneur: using initiative, commercial acumen and broad ranging business skills to develop or transform a product or service for yourself or an organisation
• Franchise development manager: identifying and sourcing opportunities for franchise expansion; providing training and strategy support for new franchisees
• Project innovation manager: ensuring an organisation has the capability to develop innovative strategies, products, services and processes; championing innovation, evaluating and improving the organisation’s innovative capacity; facilitating innovation within the organisation
• Project manager/lead: ensuring projects are delivered on time and according to project plans; managing project team resources; scheduling, preparation and resource forecasting; managing vendors and suppliers; managing budgets