The Public Relations major will teach you all the skills and knowledge expected of a well-rounded PR professional. As a student in the Public Relations major, you'll learn about topics like the planning, designing and execution of public relations campaigns; public relations writing and production; and crisis communications and issues management. The major also emphasises professional accountability and examines the legal and ethical principles that frame professional communication practices in Australia. Students can also undertake these majors as minors, along with: Advertising Event Management Health Communication Interaction Design

Graduates of this program gain the ability to reach the right people with the right message, build community and stakeholder engagement, and develop a communication campaign from concept to delivery.

Our courses combine practice and theory and provide a platform for further study or employment in a vast range of industries within areas such as:

• public relations
• media management
• corporate communication
• public affairs
• media production and analysis
• social media management
• organisational communication
• community engagement.

Graduates may also choose to enrol in an honours year to further their research ambitions and make significant contributions to communication-related research and publications.