The Digital Media major offers a sequence of courses dealing with contemporary media practices, institutions and technologies. Students will learn a combination of critical analytic, research, production, management and planning skills related to contemporary media industries. The major is distinctive for its emphasis on a combination of critical perspectives, research and analytic frameworks, and content and platform management. The major prepares students to work in industry roles that require a combination of digital analytics, social engagement and content production skills. The major approaches media as technologies for orchestrating social, cultural and political life. Across the major courses focus on the continuous evolution of media technologies and industries, the interactive and data-driven platforms that now form the basis of everyday media infrastructure, significant domains of cultural production such as news and television, and the role media plays in the formation of identity.

Graduates of this program gain the ability to reach the right people with the right message, build community and stakeholder engagement, and develop a communication campaign from concept to delivery.

Our courses combine practice and theory and provide a platform for further study or employment in a vast range of industries within areas such as:

• public relations
• media management
• corporate communication
• public affairs
• media production and analysis
• social media management
• organisational communication
• community engagement.

Graduates may also choose to enrol in an honours year to further their research ambitions and make significant contributions to communication-related research and publications.