Program highlights

• Participate in applied projects and real-life case studies.
• Benefit from guest lectures by industry experts.
• Take advantage of opportunities for placements and internships with leading businesses.
• 88% overall graduate employment rate, with dedicated help to increase your employability and manage your career.

Marketing

This major will develop you into a dynamic marketing professional.

You'll study marketing strategy and customer behaviour, including how personality, lifestyle and culture affect purchasing decisions.

The courses in this major will teach you how to create value through brand management, service and relationship management, and digital and market research strategy. You’ll also gain insight into how advertising management operates in the context of artificial intelligence, ethics and micro-targeting.

This major will prepare you to work in a huge range of marketing teams in industries including tourism, arts and entertainment, sales and retail, and not-for-profit agencies.

Our programs prepare you for your first job and beyond. Here are some of the careers you could be on your way to:

• Corporate communications officer
• Digital marketing specialist
• Marketing officer
• Marketing manager
• Market research analyst
• Product manager
• Public relations officer
• Retail marketing coordinator
• Social media manager