You will be introduced to professional writing and digital communication skills including multi-media story-telling and production, media design, basic public relations writing, and editing and publishing practices. The course of study will provide you with an introductory set of skills that you can use in a contemporary workplace or in a career where clear writing and creative communication in print or digital modes are required.

This single major (like the single major in Journalism and Mass Communication) is intended as a practice-driven suite with appeal to domestic and international students considering the Bachelor of Arts at the University of Queensland. This major may particularly appeal to domestic or international BA students as a second or ancillary major providing a focus on vocational skills with which they might augment their curiosity-driven studies in other areas.

The Bachelor of Arts provides you with a well-rounded education, the ability to think and analyse, to write effectively, and the specialist knowledge gained in your major. As a result, a BA opens up a range of career opportunities including but not limited to:

• advertising, marketing, PR and media
• arts curatorship
• communications
• community/voluntary sector
• foreign affairs and trade
• government sector
• project management
• theatre direction and production.

Alternatively, you may choose to progress to honours, which further enhances your career prospects. Many employers, such as those in the public and finance sectors, require you to hold an honours degree.