Popular music has the power to uplift, stimulate, comfort, motivate and communicate. Its attractiveness lies in its ubiquity, openness and lack of convention. It helps you to understand your own response to music and the society in which you live. The courses help you express yourself in writing and in music production and equip you for changing music making environments by developing practical musical making skills and technical knowledge with mobile devices, digital audio workstations, and recording studio technologies.

The Bachelor of Arts provides you with a well-rounded education, the ability to think and analyse, to write effectively, and the specialist knowledge gained in your major. As a result, a BA opens up a range of career opportunities including but not limited to:

• advertising, marketing, PR and media
• arts curatorship
• communications
• community/voluntary sector
• foreign affairs and trade
• government sector
• project management
• theatre direction and production.

Alternatively, you may choose to progress to honours, which further enhances your career prospects. Many employers, such as those in the public and finance sectors, require you to hold an honours degree.