An in-depth program providing current or aspiring managers with high-level expertise in planning, directing, implementing, and monitoring an organization’s marketing effort.

You will understand the role of marketing and its relationship with other important functional areas in management to get an all-of-business view, and develop appropriate marketing tactics and strategies.

Career Outcomes

This program will enhance your ability to:

• obtain promotion to a more senior position
• be more effective in a marketing role
• contribute more to specific marketing activities.

Career destinations include:

• marketing management
• brand management and consulting
• stakeholder engagement and reputation management
• strategic marketing and consulting
• product management
• integrated marketing communication management
• market research, market modelling, forecasting and analysis
• pricing and promotions research
• product testing and product innovation

Professional recognition and accreditation

Current course accreditations and information about membership and development opportunities for students and graduates.

Australian Marketing Institute (AMI)

Course satisfies the AMI standards that ensures continued professional relevance for marketing graduates. (Accredited for course delivery in Melbourne and via RMIT Online.)

Membership and opportunities

• Students eligible for membership category: Student
• Graduates eligible for membership category: Graduate
• Graduates eligible for 2 years credit towards the 5 year Certified Practising Marketer (CPM) qualification
• Graduates eligible for a letter of reference from AMI for prospective employers