Marketing is essential to the health of any profitable enterprise, whether in the public or private sector. Marketing allows you to manage a brand and contribute to an organisation’s business strategy. A major in marketing will provide you with the tools and skills you need to build relationships with your audience. You will learn how to research and evaluate market opportunities. You will learn how to create compelling value propositions for customers. We will teach you how to design products and communication campaigns that will engage and excite customers. And you will see the importance of putting the customer at the centre of everything the organisation does.

Teaching topics span the breadth of marketing education including advertising, product and brand management, strategic marketing, market research, service and relationship marketing, global marketing, digital marketing and consumer behaviour. Marketing studies offer vital skills and knowledge to underpin your career growth, whatever path you choose to take.

Why commerce at Melbourne?

• We are Australia’s #1 university for business and management: Including #1 for quality of teaching (Times Higher World University Rankings 2020)
• Build a strong foundation in core commerce subjects while discovering where your passions lie:
  Your majors and electives will deepen your commerce knowledge, while breadth subjects will complement your studies
• Be workforce and career ready after three years: 80% of our graduates are employed full-time within the first four months of graduating, with 34% securing a job with EY, Deloitte, KPMG, PwC or NAB (Graduate Outcomes Survey, 2018)
• Be close to the central business district thanks to our central Melbourne campus location
• Feel confident in your future as a Melbourne commerce graduate, no matter your career goals
  You will have an outstanding reputation among employers for your strong understanding of business processes, resourcefulness and problem-solving and leadership skills
• Gain practical experience, build networks and access an engaged alumni community
  Our strong industry connections with leading firms and organisations through our consulting subjects, student clubs, case competitions, and exclusive programs mean you’ll have a competitive edge in the workforce

Your first job could see you as a:

• Account executive
• Customer insights analyst
• Marketing coordinator
• Media planner

In 5-10 years, you’ll progress to roles such as:

• Digital communications manager
• Marketing research consultant
• Brand manager
• Social media specialist

And in 15-20 years you could be a successful:

• Chief marketing officer
• Communications director
• Creative director
• Account director

Professional Recognition

All students graduating with a Bachelor of Commerce majoring in marketing become Associate Members of the Australian Marketing Institute (AMI). Combined with some years of work experience and professional development, you may then become eligible for accreditation as a Certified Practicing Marketer (CPM).