This international double master's program enables you to complete the requirements of the Monash Master of Strategic Communications Management as well as a second degree with Shanghai Jiao Tong University (SJTU), with one year in Australia and one in China. Drawing on best practices locally and globally, this double master’s will lead you become an expert in audience research and analytics, advocacy and persuasion, public relations and crisis communications. You’ll be equipped with the skills and knowledge to build effective and ethical stakeholder engagement strategies, as well as the expertise to communicate with diverse audiences in an increasingly global environment. You’ll examine the impact of persuasive story-telling and influencer strategies, and will consider the effectiveness of integrated media campaigns using both traditional and digital approaches.

Through core units, you’ll build a deep understanding of big data and how it is used, such as evaluating audience sentiment. Taught by a combination of leading academics and practitioners in the field, this program has a strong applied focus, aligning closely with innovation taking place in the industry. Designed to put your learned technical skills into practice, this double master’s program will help you generate a compelling professional portfolio. Studying internationally and building your cross-cultural competency will further enhance your opportunities for employment domestically and internationally. You’ll be equipped to effectively plan and communicate across cultures, be responsive to a digitally integrated world, and work in areas across government, corporate, not-for-profit and community sector.

• Strategic communication advisor
• Public relations director
• Marketing communications manager
• Communications manager
• Communication strategist
• Lobbyist
• Advertising strategist
• Political marketing specialist
• Market research analyst
• Media management