AU14 Master of Business (Strategic Communications Management) Monash University
Whether you're looking for a broad-ranging business degree or the ability to become a specialist in key business discipline, the Master of Business will develop your professional expertise and advance your business career.
An innovative and industry-focused course, the Master of Business has a strong emphasis personal development, ethics, corporate governance and social responsibility. A key feature of the course is the personal development program which will enhance your leadership and interpersonal skills and transform the way you operate in professional contexts.
The course addresses all facets of business development, and provides a solid foundation for those without business experience. It connects research and practice to make you a stronger communicator and problem-solver, and will broaden your understanding of management and business ethics.
Strategic communications management
Effective communication is critical in today's dynamic global business environment. Tomorrow's leaders need to understand, manage and respond to key strategic communications goals and challenges in a world of digitalisation and globalisation.
This specialisation focuses on the skills, knowledge and key capabilities needed to build and execute effective and ethical communication and stakeholder engagement strategies. You will gain expertise in critical areas of public relations and crisis communications, audience research and data analytics, advocacy and change. You will also gain an understanding of best practice in strategic communications management locally and globally, as well as across corporate, government, not-for-profit and community sectors.
Entry level 1 - 2 years full-time
Entry level 2 - 1.5 years full-time
Entry level 3 - 1 year full-time
Tóm tắt
Phí ghi danh
100
Độ dài khoá học
2 năm
Kỳ nhập học
Tháng 2
Tháng 7