AU14 Master of Business (Strategic Communications Management) Monash University

  • THÔNG TIN CHUNG

    Whether you're looking for a broad-ranging business degree or the ability to become a specialist in key business discipline, the Master of Business will develop your professional expertise and advance your business career.

    An innovative and industry-focused course, the Master of Business has a strong emphasis personal development, ethics, corporate governance and social responsibility. A key feature of the course is the personal development program which will enhance your leadership and interpersonal skills and transform the way you operate in professional contexts.

    The course addresses all facets of business development, and provides a solid foundation for those without business experience. It connects research and practice to make you a stronger communicator and problem-solver, and will broaden your understanding of management and business ethics.

    Strategic communications management

    Effective communication is critical in today's dynamic global business environment. Tomorrow's leaders need to understand, manage and respond to key strategic communications goals and challenges in a world of digitalisation and globalisation.

    This specialisation focuses on the skills, knowledge and key capabilities needed to build and execute effective and ethical communication and stakeholder engagement strategies. You will gain expertise in critical areas of public relations and crisis communications, audience research and data analytics, advocacy and change. You will also gain an understanding of best practice in strategic communications management locally and globally, as well as across corporate, government, not-for-profit and community sectors.

  • ĐIỀU KIỆN ĐẦU VÀO

    Entry level 1 - 2 years full-time

    • An Australian bachelor's degree or an equivalent qualification, or an approved pathway and achieved a Weighted Average Mark (WAM) of 60 or an equivalent GPA as determined by the faculty. Applicants will be ranked and selected based on their entire academic record.

    Entry level 2 - 1.5 years full-time

    • An Australian undergraduate degree (or equivalent) in a cognate discipline with a WAM of at least 60, or qualification/experience or satisfactory substitute that the faculty considers to be equivalent; OR
    • A four-year Australian undergraduate honours degree (or equivalent) with a WAM of at least 60, or qualification/experience or satisfactory substitute that the faculty considers to be equivalent.

    Entry level 3 - 1 year full-time

    • An Australian undergraduate degree (or equivalent) and an Australian graduate certificate (or equivalent) in a cognate discipline with a WAM of at least 60 in both qualifications, or qualification/experience or satisfactory substitute that the faculty considers to be equivalent; OR
    • An Australian undergraduate honours degree (or equivalent) in a cognate discipline with a WAM of at least 60, or qualification/experience or satisfactory substitute that the faculty considers to be equivalent.
  • ĐIỀU KIỆN NGÔN NGỮ
  • HỌC BỔNG
  • ĐỊA ĐIỂM

Tóm tắt

  • Phí ghi danh

    100

  • Độ dài khoá học

    2 năm

  • Kỳ nhập học

    Tháng 2

    Tháng 7

Phí Cơ Bản

  • Loại Tiền
  • Học Phí
    Trên năm
  • Phí Sinh Hoạt
    Trên năm
  • Tổng