AU14 Bachelor of Commerce (Marketing Science) Monash University
If you're a clever thinker who likes to find solutions to problems and consider ideas in abstract ways, Commerce will teach you to apply your thinking in a commercial capacity to influence change.
Commerce is integral to all facets of the economy. It encompasses the diverse and rapidly changing activities of the world, including decision-making, leadership, innovation and policy development.
Enhance your learning experience at Monash through a range of co-curricular activities that develop your critical thinking, communication and negotiation skills. These activities also increase your employment opportunities through:
Marketing science
Data analysis has become essential for business decision-making, and loyalty programs and social media channels provide organisations with more information than ever before about their customers and consumers. Marketers need to be able to harness this data to better understand its impacts on their marketing strategies. In this major you will focus on the analytical, statistical and market-research aspects of marketing, to develop the capacity to analyse and solve business challenges that require marketing input. You will learn to formulate marketing outcomes to achieve broad organisational objectives, and develop a strong understanding of marketing theory and practice.
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Tóm tắt
Phí ghi danh
100
Độ dài khoá học
3 năm
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