AU14 Bachelor of Commerce (Behavioural Commerce) Monash University
If you're a clever thinker who likes to find solutions to problems and consider ideas in abstract ways, Commerce will teach you to apply your thinking in a commercial capacity to influence change.
Commerce is integral to all facets of the economy. It encompasses the diverse and rapidly changing activities of the world, including decision-making, leadership, innovation and policy development.
Enhance your learning experience at Monash through a range of co-curricular activities that develop your critical thinking, communication and negotiation skills. These activities also increase your employment opportunities through:
Behavioural commerce
For enterprises to be successful, companies and executives need to understand the motivations and mindsets of their consumers and competitors. A major in Behavioural commerce gives you the skills and knowledge to use psychology to explain the behaviour of people and organisations in business environments. You will develop a strong understanding of commercial behaviour and decision-making processes, and how these affect the economy, corporations and the public sector.
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Tóm tắt
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100
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3 năm
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