The Bachelor of Science in Analytics focuses on the analytical skills and technical knowledge that underpin the sophisticated data analysis tools on which key aspects of business activity rely. These tools enable industry to capitalise on big data by gaining insights through expert interpretation of results of statistical and other quantitative analyses. In this course students study key areas of business activity and develop a broad range of mathematical, statistical, computational and data management skills, as well as experience in the use of the information technology required for modern data analysis.

Business and other organisations require skills that provide competitive advantage in today's dynamic marketplace. Innovation in industry depends on the ability to quickly test ideas and strategies against evidence. This evidence is often embedded in a firm's big data, and decision-making is driven by the application of predictive modelling and optimisation strategies to this data. Data science and analytics are keys to success in knowledge-based industries and in delivering high-value data products. This program equips students to practise as data science and analytics professionals, developing information technology skills, expertise in statistics and mathematics, and familiarity with key areas of business and policy development.

Career options include positions in business intelligence, data science, business analytics, consumer analytics, marketing research, logistics management, financial and credit risk management, stock market analysis, portfolio management, option pricing, international money market analyst. Major employers include media and marketing companies, banks, insurance companies, superannuation providers, prominent consulting firms, government bodies such as APRA and ASIC, and other major financial bodies.