No. 22 in the world
The Master of Strategic Public Relations covers corporate, government, media, investor, community, political and environmental relations. You will develop an understanding of public relations theory and practice at a time when new styles of management and new technologies demand higher proficiency in communication skills from practitioners.
Gain the critical, creative and strategic thinking required to design, implement and evaluate public relations campaigns for a range of contexts and stakeholders. You will also learn to use the latest software and digital techniques.
Explore the various functions of public relations including media relations, relationship building, issues management, boundary spanning, stakeholder liaison, crisis communication, lobbying, public affairs, and the integration of communications functions while developing essential skills in thinking, writing, speaking and working in teams.
Understand the role of public relations in shaping identities and brands, negotiating power relations and creating knowledge.
You will graduate equipped to apply your creativity in practical ways, confident of making your mark in this dynamic and exciting profession.
Learn how communication in organisational settings affects strategic decisions. Gain an understanding of the impact your practice can have on strategy execution and how you can contribute to profitable corporations within a social justice framework.
Our graduates have taken up positions as public relations advisers, media and communications officers, public affairs consultants, investment communications managers and social marketing coordinators.
This program has been accredited by the Australian Publishers Association (APA).
Entry in the 1 year or 1.5 year degree program is determined by the Recognition of Prior Learning (RPL) criteria below:
Admission to candidature for the Master of Strategic Public Relations (1.5 years full-time) requires:
Admission to candidature for the Master of Strategic Public Relations (1 year full-time) requires:
If you do not meet the requirements listed above for direct entry to the Master’s degree, you may be able to enter via a Graduate Certificate or Graduate Diploma in the same subject area and upgrade to the Master’s after successful completion of the shorter course.
IELTS 7.0 – no band below 6.0
Camperdown/ Darlington campus