• THÔNG TIN CHUNG

    This degree will provide you with an understanding of public relations theory and practice at a time when new styles of management and the democratisation of workplaces demand higher proficiency in communication skills from practitioner.

    You'll gain the critical and strategic thinking required to engage stakeholders in priority initiatives in a complex media environment where the boundaries between information, entertainment, image and politics are increasingly blurred. Drawing on disciplines such as organisational communication, social theory and political studies, the course reveals the role of public relations in shaping identities, dispersing power, and creating knowledge. You will graduate equipped to apply your creativity in practical ways, and be confident of making your mark in this dynamic and exciting profession.

    Throughout your studies you will explore the various functions of public relations including media relations, relationship building, issues management, boundary spanning, stakeholder liaison, crisis communication and the integration of communications functions while developing essential skills in thinking, writing, speaking and working in teams.

    Learning how communication in organisational settings affects the strategic decisions of all types of organisations, you will gain an understanding of the potential impact your practice can have on strategy execution, and the role you can play in contributing to a just society and profitable corporations.

    The course covers corporate government, media, investor, community, political and environmental relations.

  • CƠ HỘI NGHỀ NGHIỆP

    Our graduates have taken up positions as public relations advisers, media and communications officers, public affairs consultants, investment communications managers and social marketing coordinators.

  • ĐIỀU KIỆN ĐẦU VÀO

    Admission to candidature for the Graduate Certificate in Strategic Public Relations requires:

    • a bachelor's degree from the University of Sydney or an equivalent qualification; or
    • equivalent professional experience of no less than three years in a relevant field such as journalism, public relations, media relations or media research.
  • ĐIỀU KIỆN NGÔN NGỮ

    IELTS 7.0 – no band below 6.0

  • HỌC BỔNG
  • ĐỊA ĐIỂM

    Camperdown, Darlington campus

Tóm tắt

  • Phí ghi danh

    100

  • Độ dài khoá học

    0.5 năm

  • Kỳ nhập học

    Tháng 2

    Tháng 8

Phí Cơ Bản

  • Loại Tiền
  • Học Phí
    Trên khoá học
  • Phí Sinh Hoạt
    Trên khoá học
  • Tổng
    Trên năm

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