The major in Marketing combines aspects of economics, commerce, psychology, sociology and statistical analysis in the assessment of market behaviour and the development of appropriate business responses.
Application of knowledge and skills
Graduates with a marketing major will demonstrate the application of knowledge and skills:
- Marketing coordinator
Uses skills in market research, product design and pricing, promotions and distribution networks to identify and meet consumer and organisational needs. Also prepares budgets, marketing plans and strategies.
- Advertising executive
Collaborates with organisational executives and possibly external agencies to develop advertising strategies and to create and promote a company product or image. Usually prepares budgets, develops promotional and sales support materials, and may be responsible for directing a team of specialist staff.
- E-commerce marketing manager
Coordinates and develops the marketing activities of a company over the internet, email and other electronic media, including online promotion, sales and communication.
- Public relations
Plans, develops, puts into place and evaluates information and communication strategies that position an organisation to the public, clients, and other stakeholders and promotes good information flows within the organisation.
- Marketing researcher
Collects and analyses qualitative and/or quantitative information essential in assisting marketing decisions, and can help determine whether a demand exists for a particular product or service.
- Sales manager
Plans and coordinates the activities of a sales team, controls product distribution, monitors budget achievement, trains and motivates personnel, and prepares forecasts.
- Business development manager
Emphasises the development of new business opportunities and client relationships, often required to source opportunities and secure business autonomously. This role varies from industry to industry and can offer opportunities both locally and internationally.
- Marketing communications specialist
Usually responsible for a variety of marketing functions including advertising strategy, design and placement, market research projects, sales promotions and product/service publicity including media relations. Collaborates with senior management and other specialist staff to initiate, develop and implement marketing plans to meet strategic goals set by the organisation.
Applicants must have either completed recognized upper secondary studies to the required standard and recognised by ANU as comparable to Australian Year 12 or completed at least one year of tertiary study to the required standard.
At a minimum, all applicants must meet program-specific academic/non-academic requirements, and English language requirements. Admission to most ANU programs is on a competitive basis. Therefore, meeting all admission requirements does not automatically guarantee entry.
The Australian National University
Australian Capital Territory,
2601, CANBERRA, Australia